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Hasbro Revs Up Its Licensing Programs
The Entertainment & Licensing (E&L) division of Hasbro, Inc. has announced a slate of licensing programs to support its brands, including Transformers, Nerf, Littlest Pet Shop, My Little Pony,...
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COMMENTARY: Despicable Me 2: An Instant Feel-Good Favorite
Despicable Me 2 explores all kinds of love: Father-daughter love, admiration for a co-worker, new love, puppy love, motherly love, male camaraderie, and, of course, Minion love. A fun flick for the...
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Q&A with Mattel: Social Media, 3-D Printing, and More
The Toy Book (TTB): In what new ways are you using social media to correspond directly with consumers? Mattel: We engage with consumers across all brand and corporate social media platforms, including...
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Jada Toys Partners with Universal and Dodge to Bring Fast & Furious to SEMA
Jada Toys will be exhibiting their current and upcoming Fast & Furious products at SEMA 2015. The company will also partner with Universal and Dodge to display the off-road Dodge Challenger as seen...
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‘LEGO Jurassic World: Legend of Isla Nublar’ Heads to Nickelodeon
Owen Grady and the Jurassic World dinosaurs are back in LEGO form. Universal Brand Development (Universal), the LEGO Group, and Nickelodeon will debut LEGO Jurassic World: Legend of Isla Nublar on...
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Cosmos-Maya to Produce First Animated Feature Film
Indian and Singapore-based animation studio Cosmos-Maya partnered with Spanish independent company Apolo Films to co-produce its first full-length animated feature, Dogtanian and the Three Muskehounds....
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LEGO, Universal Enter Pact for Music, Films
The LEGO Group entered into new partnerships with Universal Music Group (UMG) and Universal Pictures to extend the LEGO brand across entertainment. With UMG, a new suite of LEGO products designed to...
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Camp Toy Stores Bring Summer Camp Dreams to Life
What comes to mind when you think of summer camp? Dunking marshmallow-pierced twigs into a crackling bonfire? Peeling sticky glue from your fingers after an arts-and-crafts session? The smell of pine...
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Mattel, Universal Partner with Target for Jurassic World Collectibles Program
Beyond the Gates page on target.com | Source: Universal/the Toy Book Mattel and Universal have partnered with Target for a new, Jurassic World-themed shopping page on target.com. Launching today, the...
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Playmobil Brings The A-Team Back into the Toy Department
The A-Team — Playmobil style! | Source: Playmobil USA Back in the ’80s, fueled by the success of a hit series on NBC, Galoob Toys first brought the crack commando unit known as The A-Team into toy...
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